Spotify Discover Behind The Scenes

Go behind-the-scenes on the making of Spotify’s “Discover” campaign.

Spotify runs on a “freemium” model, offering ad-supported listening to free users and enhanced benefits to paid subscribers. The Premium campaign encouraged new and existing users to switch to paid accounts to enjoy these perks; while Discovery promoted weekly custom-curated playlists. We designed unique graphic worlds to highlight these features, which were then used across video, digital and print campaign assets.

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