Behind the Scenes: Honda ‘Light Trace’

Mill+ collaborated with Dentsu Japan to create the innovative ‘Light Trace’ for the Honda Accord sport hybrid. Set in the not-too-distant future, the spot reveals the electrifying manifestation of the vehicle. Led by Mill+ Director Andrew Proctor, the VFX team developed a complex light system to showcase new elements that make the Accord truly groundbreaking. To transition the virtual features into materialized objects, the artists used holograms for the car and engine. Staying true to the futuristic concept design, Mill+ created a partial set with CG assets to bring the engineering lab to life. Learn more:
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