In December 2014 we teamed up with Heimat Hamburg and Artificial Rome to bring to life the new brand identity film for Siemens Home Appliances. A spacial installation with a theatrical stage, utilising latest anamorphic 3d mapping technology and a clever camera tracking system, that could transform into very believable ever changing worlds, visible only for one spectator: The camera. It was quite important that this vast amount of technology in use would be there to serve the user, instead of having him follow the technology, ensuring that the concept aligned with the core philosophy of Siemens Home Appliances, that building a product should make the life easier and free time for the important things in life. The result is an innovative and experimental brand identity film showcasing technological excellence, staying true to the idea that the medium is the message.


client – BSH Hausgeräte

Lead Agency – Heimat Hamburg
Creative Director – Matthias Stiller
Art Director – Dominik Geiger
Copywriter – Heiko Meyer
Head of Production – Nina Sophie Scheller
Etat Director – Julia Krumland

Film Production – giraffentoast
Film Director – Philip Braun
3D Design – Björn Fiekert, John Siebert, Jörg Barton
Project Manager – Carola Schimpf

Interactive Production – Artificial Rome
Interactive Director – Patrik de Jong
Executive Producer – Lina Franke
Project Manager – Ann-Katrin Frank
Developer – Will Young, Moco Raphael Ziegler, Vassilis Boukis, Max Mittermeier
Tracking – Thomas Mayer

Line Producer – John Tichatschek
1st AD – Gregor Stizl
DoP- Thorsten Alt
Gaffer – Thorsten Kossellek
Set Manager – Holger Bode
Styling – Marianka Benesch
Make Up – Charlotte Clemens
Editor – Thilo Both

Behind The Scenes – Tamas Olajos

Music – Michael Fakesch
VO & Sound Mastering – Giesing Team, Berlin

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